Fuji

FUJI'S SUCCESS STORY

Fuji Kogyo is one of the best known fishing brands in the world. It is the leader in guide design for fishing rods in the world.

Its philosophy has been developed in close cooperation with passionate fishermen.

The high-end products of Japanese society are supported by science and research that allows anglers to cast further and more accurately.

A COMMITMENT TO SUSTAINABLE DEVELOPMENT

Fuji's philosophy is inextricably linked to the Sustainability Goals (SDGs), an international code of ecological behaviour. Fuji continually strives to develop its business in a sustainable manner.

In addition, in May 2008, the company adopted the slogan "We Love the Earth" to reinforce its commitment to the environment, society and industry.

The site has three lakes, which have provided water to local farmers since the 17th century. It fits perfectly with Fuji's future aspirations for an eco-factory located in a "natural and evolving source of creation".

INNOVATING DAY BY DAY

The company first made a name for itself by manufacturing guides that are now used on the vast majority of fishing rods on the market. Three materials are notably offered by FUJI: SIC, Alconite and Titanium-Torzite.

Colours such as Gunsmoke and Black have evolved in line with this eco-friendly logic to give way to GunMetal, Frosted Silver White, and Frosted Dark Grey.

In addition to designing new products, FUJI has remained dynamic and innovative by offering spacing charts to position the rings in the most efficient way on the blanks, to the delight of the rodbuilders!

A COMPANY INVESTED IN RODBUILDING

In recent years, FUJI has expanded its range of premium products

in order to adapt to a different clientele, wishing to have more freedom on the design of their rod.

In addition to the high-end guides for which the company is renowned, FUJI is also well known and appreciated for the various rodbuilding elements it offers.

Indeed, the FUJI product catalogue has quality reel seats, reliable and state of the art. These PMs have created a code, a standard, in the rodbuilding process, making rodbuilding easier and more accessible to every individual.

In addition to reel seats, FUJI also offers special rodbuilding tools such as tying benches and dryers.

WHY CHOOSE FUJI?

As mentioned earlier, FUJI has been in the market for many years, and is constantly offering high quality products.

Choosing FUJI components is to be sure to have a state-of-the-art equipment, reliable, on which there are no nasty surprises.

The brand has built up trust with rodbuilders thanks to the premium components it offers. Many rodbuilders choose FUJI for the construction of their rods.